dentsu X, the built-in media company from the home of dentsu India, has gained the digital media mandate for Dabur India. The company gained the mandate following a multi-agency pitch.
According to Rajiv Dubey, head-media, Dabur India, over the previous few years, the world has more and more developed in direction of digital transformation, permitting digital advertising and marketing to emerge because the go-to resolution for manufacturers and corporations. “Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with dentsu X – an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms,” he added.
Dabur as a model invokes belief within the minds of its customers, Divya Karani, CEO – South Asia media, dentsu highlighted. “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term,” Roopam Garg, CEO, dentsu X India, elaborated.
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Source: www.financialexpress.com”