Viacom 18’s normal leisure channel Colors has developed a multichannel and multiplatform digital and advertising and marketing marketing campaign for its new children’ dance actuality present Dance Deewane Juniors. The present will function celebrities similar to Neetu Kapoor, Nora Fatehi, and Marzi Pestonji as judges whereas actor Karan Kundrra would be the host. The marketing campaign contains numerous legs similar to metaverse, AR dance with Nora problem, on-ground #KidsTakeOver, #NachoHardcoreChallenge for Colors golden petal membership members, in addition to digital and influencer outreach. Additionally, the marketing campaign has a promotional outreach throughout platforms similar to TV, print, out of doors, radio, digital and social media.
For Sapangeet Rajwant, head of promoting and digital, Hindi mass leisure, Viacom 18, the advertising and marketing area has seen a dynamic and unprecedented shift within the current previous with digital-first changing into the brand new mantra. “The advancement in technology has enabled brands to connect and communicate with our viewers across the country in real-time thus enhancing their reach manifolds. At Colors, we have always been at the forefront of innovating and tapping into newer avenues to put across our message and with Dance Deewane Juniors, we intended to design to build an immersive ecosystem in both online and offline mediums. Along with several other innovations, we have for the first time set foot in the metaverse arena by creating various virtual and experience-led touchpoints. We have mounted our campaign to bring alive the joy and excitement amongst the audience,” she stated.
Colors goals to optimise the present’s attain by offering viewers an opportunity to work together with the judges and host by means of augmented actuality, digital integrations, and on-ground activations forward of the launch. The channel has entered the metaverse for the present’s promotions with a view to strengthen its digital realm.
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Source: www.financialexpress.com”