Online journey platform Cleartrip has rolled out its newest marketing campaign to advertise the newly launched Cleartrip Tatkaal providing. The model has launched a digital marketing campaign that includes two commercial movies across the launch of the initiative.
Picutrised across the marketing campaign’s core narrative ‘ab isse achhi kya good news’, the 2 advert movies use humour to spotlight Cleartrip Tatkaal’s 50% low cost providing. The first advert movie opens with a pair sitting on the desk. As the spouse declares her ‘good news’ – her newly found being pregnant – the husband books a lodge at 50% low cost and provides his spouse his personal excellent news. Similarly, the second advert movie options two enterprise companions – one in every of whose firm has simply closed an enormous funding. The second entrepreneur books his flight tickets and says, “ab isse achhi kya good news”.
According to Kunal Dubey, CMO, Cleartrip, the marketing campaign has completely captured the core sentiment of Cleartrip Tatkaal in a light-hearted but significant means. “As Cleartrip introduces Cleartrip Tatkaal, a big celebration was warranted. The proposition, an industry-first initiative, will offer a window of opportunity where travelers can get a flat 50% off on all domestic flights and hotels, that’s double the benefit for half the price. We’re making every good news sound better now because our customers can comfortably book a longer, leisurely trip without worrying about burning a hole in their pocket. All you need to do is seize the opportunity, ” he added.
Launched in July 2006 Cleartrip is among the largest on-line journey firms in MENA and among the many prime client web companies within the area throughout verticals. Cleartrip has a big presence in India with industry-leading unit economics, which additionally serves because the know-how and engineering hub of the corporate, and Egypt which provides it the first-mover benefit within the nascent North Africa market. The firm claims to have a gross reserving worth of $1.4 billion and revenues north of $100 million.
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Source: www.financialexpress.com”