Chimp&z Inc has bagged the digital mandate of skincare model Raw Beauty. As per the mandate, the company might be answerable for formulating a model tonality, crafting social media communications, trying into digital methods, and media planning. The first part of this partnership is to launch a web site, designed and conceptualised by the company.
We sit up for increasing our buyer base by actively and successfully reaching out to our goal section, Sunayana Walia, co-founder, Raw Beauty, stated. “That would require us to ramp up our social media presence by improving our Instagram presence and strategically deploying ads. We want to ensure that our outreach and marketing strategy reflects the core values of the brand. Chimp&z Inc’s experience in the industry and their commendable past work encouraged us to hire them. The quality of our partnership thus far has been excellent and we look forward to translating into tangible results,” she added additional.
The company will undertake the accountability of managing Raw Beauty’s social media and growing model consciousness for enhancing conversion charges and gross sales. While engaged on the model tonality, the company will set up model pointers, and model positioning, develop numerous pillars of communications primarily based on model philosophy, arrange a hard and fast model voice, design brand and layouts for story templates, amongst others.
For Ashish Duggal, vice chairman, progress and operations, Chimp&z Inc, Raw Beauty is an rising model that holds a imaginative and prescient to make individuals comfy and assured about their uncooked selves. “With their extensive range of products to select from, we believe that our team of strategic experts can add a lot of value to their social media marketing by making it one of the best brands to consider for natural products. Leveraging our experience of creating a digital footprint for beauty brands, we look forward to this partnership and are confident that we will be a big part of their scaling exercise.”
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Source: www.financialexpress.com”