CarDekho has unveiled a brand new advert marketing campaign ‘Sapna re’ with model ambassador Akshay Kumar. Through this marketing campaign, the model goals to strengthen its reference to audiences because the world is regularly getting again to normalcy after the pandemic. The marketing campaign has been conceptualised by Leo Burnett and will probably be launched throughout nationwide and regional tv channels, OTT platforms and digital media platforms. Besides the brand new advert movie, CarDekho has additionally launched a marketing campaign throughout out of doors, digital and radio mediums to spotlight the model message ‘Bharosa Kar Ke Dekho’.
The idea behind the marketing campaign is to showcase how CarDekho is about belief (Bharosa Kar Ke Dekho) and makes an individual’s liked one’s goals come true, Charu Kishnani, senior VP, advertising, CarDekho, stated. “The ad features the journey of middle-class Indian families to buy a car. It also portrays the bond between a father and daughter. With a song in Swanand Kirkire’s voice, the ad makes everyone feel the little girl’s emotions and takes us on a journey,” she added.
For Amit Nandwani, government inventive director and head of content material, Leo Burnett Delhi, upgrading from a two-wheeler to a automobile is a dream for each middle-class Indian. “CarDekho, with its offerings, aspires to be an ally of every Indian in this journey. We have conveyed this through a story of a little girl’s trust in her father and how he fulfills her dream of owning a car,” he acknowledged.
In the brand new marketing campaign, the model has highlighted the middle-class Indian’s dream of proudly owning a automobile. In the advert movie, Kumar performs the position of a father who promised his little woman that he’ll purchase a automobile for her. He can maintain his phrase as a result of CarDekho. Additionally, the movie touches upon Indian household values and leverages Kumar’s attraction throughout the nation.
“CarDekho is doing a great job in redefining the personal mobility space in our country. Car buying is an emotional moment for every family and with CarDekho as your partner, one can fulfill their dream of owning a car,” Kumar acknowledged.
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Source: www.financialexpress.com”