Bata India has launched a brand new marketing campaign ‘Neo Casuals for Neo Leaders’. The marketing campaign is part of the model’s narrative and goals to strengthen Hush Puppies positioning as a premium model, catering to the footwear wants of working professionals throughout genders. With the launch, Bata India seeks to improve Hush Puppies shops and strengthen its informal portfolio. Conceptualised by Contract Advertising, the marketing campaign promotes Hush Puppies’ new Neo Casuals assortment.
For Gunjan Shah, MD and CEO, Bata India Limited, based mostly on shopper tendencies, modifications in management codes and listening to company prospects, we have now advanced the Hush Puppies model to incorporate informal kinds which replicate the Neo Leaders. “We have also upgraded the experience in Hush Puppies stores to reflect the casualisation trend. To cater to our audience’s evolving touchpoints, we have expanded Hush Puppies availability to leading ecommerce marketplaces and shop in shops inside multi-brand retailers. The evolved portfolio will resonate well with the working professionals,” she stated.
Hush Puppies is a premium footwear model, Sagar Mahabaleshwar, CCO, Contract Advertising Ltd, acknowledged. “However, it is now more multifaceted in terms of its offering and not just limited to formal footwear. The Neo Casual collection offers a smart casual and semi casual range of footwear. The launch campaign of Hush Puppies Neo Casual collection showcases these new dressing trends for neo age leaders,” he added.
Bata India is a footwear retailer in India, providing footwear, equipment and luggage throughout manufacturers corresponding to Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers, to call a couple of. It retails in additional than 1500 Bata owned and franchise shops, on bata.in and in multi-brand footwear seller shops pan-India.
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Source: www.financialexpress.com”