The upcoming festive season for the automobile industry, which has been recovering for the last two-three months, could make up for the losses incurred during the lockdown. Automobile dealers are hoping that vehicle sales could increase by up to 30 per cent this festive season. It is speculated that sales in this Navratri and Dussehra may be maintained or even higher than last year. In view of the sales trend, manufacturing companies and gate dealers have started preparations for this.
Shashank Srivastava, executive director, Maruti Suzuki India Limited, the country’s largest carmaker, says buying a car is connected to the spirit of the people. Sales of vehicles definitely increase during the festivals. Vehicle sales increased during Onam in Kerala. That is why sales of vehicles will increase during Navratri and Durga Puja. He said dealers have prepared the stock keeping in view the demand.
Tarun Garg, sales marketing director, Hyundai India, the country’s second-largest carmaker, said the response from customers in September was very good. We are confident that the upcoming festive season will also see a good recovery. Vivek Srivastava, head of marketing at Tata Motors’ PV business, the country’s third-largest carmaker, says growth has picked up momentum in the past few months. The upcoming festive season will help boost this sentiment. This year’s festive season is very important for every automobile company. Because consumers are planning to buy in large quantities. Toyota also hopes to sell best at these festivals.
Naveen Sahni, vice-president, sales and marketing, said sales of the vehicle at major festivals like Navratri and Durga Puja would reach pre-Corona levels in January-February. Sales at the festivals are expected to grow by 20-25 per cent. According to experts, car manufacturing companies have started preparations for the festive season from September. Production of vehicles has increased by 30 per cent in September. In the 15 days before October, the production of vehicles is in full swing.
Vikash Gulati, president of the Federation of Automobile Dealers Association (FADA), said sales of vehicles during the festive season are likely to increase by 25-30 per cent over the previous two months. Most growth will come from two-wheelers and passenger vehicles.
There will be demand for each model in cities but sales of entry-level vehicles will be higher in semi-urban and rural areas.
Attractive offers to increase sales
In addition to the general offer to increase sales at festivals, a number of offers related to finance are being offered this time. Some are offering interest-free loans of up to Rs 5 lakh, and small EMIs. Hyundai is offering benefits ranging from Rs 20,000 to Rs 45,000. Buy a Toyota car today and EMI is offering you next year. Tata Motors is offering up to 100 per cent road finance and EMI Holiday. Maruti is offering according to the sector, car segment and model.
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