Solis Yanmar, a part of the International Tractors, is seeking to broaden its market presence globally by launching three new tractor fashions within the ‘up to 30 HP segment’ in Turkey. The firm just lately unveiled the Solis 75 HP CRDi tractor within the Izmir and Konya National festivals held in February and March 2022, respectively.
According to the Solis Yanmar, Turkey is a main market for tractors with 70,000 unit gross sales yearly. It at the moment sells 10 fashions and over 20 variants within the beneath 100 HP phase. Solis entered right into a strategic partnership with Yanmar Turkey Makine in 2017 to arrange an meeting plant and tractor distribution operations in Izmir, Turkey. The facility can produce 3,000 models yearly.
At current, the corporate has over 50 dealerships and round 100 gross sales factors throughout the nation. Solis Yanmar additionally has over 200 devoted service centres linked to those sellers.
Raman Mittal, Joint MD, Solis Yanmar, stated, “The Turkish market has a huge demand for tractors between 30-90 HP making our Solis 50 and Solis 90 to be the star products for us. Our S26 model has an 88 per cent market share in the calendar year of 2021 and overall we have captured an 8 per cent market share in Turkey. We are now expanding our compact tractor range in up to 30 HP with the launch of 3 new models with Japanese technologies to address the niche segment and take the Turkish tractor market.”
Source: www.financialexpress.com”