Royal Enfield sold a total of 54,185 vehicles in July 2019, including both export and domestic sales. Royal Enfield sold 37,925 units in the domestic market last month, registering a 23 per cent decrease from 49,182 units last July.
While the company’s exports have registered a decrease of 52 percent, 2,409 units were exported last month compared to 5,003 units in July 2019. The company’s 650 twin models have been the most exported.
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Royal Enfield has seen a major reduction in sales this fiscal year, with 97,601 units sold between April – July. It has recorded a decline of 59 percent, compared to 2,37,894 units last year.
Along with this, the company said that it is the interceptor bike in the middleweight segment of that country in the UK market and has made a good hold in this segment. The company has also made a good hold in the premium bike segment in the country.
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Currently Royal Enfield’s Classic 350 is the brand’s best-selling model, recently the company has introduced a full range of after market silencers for it. A total of 16 silencers have been included in this. Their starting price is Rs 3,300, while the company’s most expensive silencer is Rs 3,600.
Royal Enfield has recently launched the ‘Service on Wheels’ facility, under which the company is providing bike servicing to its customers at their home. The company has now given a big shape to this plan.
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Royal Enfield has made 800 Purpose-built Royal Enfield bikes available at its dealerships across the country under this service. Under the Service on Wheels scheme, the company has designed a fleet of such bikes, which are equipped with the necessary tools.