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Royal Enfield sold a total of 54,185 vehicles in July 2019, including both export and domestic sales. Royal Enfield sold 37,925 units in the domestic market last month, registering a 23 per cent decrease from 49,182 units last July.
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While the company’s exports have registered a decrease of 52 percent, 2,409 units were exported last month compared to 5,003 units in July 2019. The company’s 650 twin models have been the most exported.
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Royal Enfield has seen a major reduction in sales this fiscal year, with 97,601 units sold between April – July. It has recorded a decline of 59 percent, compared to 2,37,894 units last year.
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Along with this, the company said that it is the interceptor bike in the middleweight segment of that country in the UK market and has made a good hold in this segment. The company has also made a good hold in the premium bike segment in the country.
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Currently Royal Enfield’s Classic 350 is the brand’s best-selling model, recently the company has introduced a full range of after market silencers for it. A total of 16 silencers have been included in this. Their starting price is Rs 3,300, while the company’s most expensive silencer is Rs 3,600.
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Royal Enfield has recently launched the ‘Service on Wheels’ facility, under which the company is providing bike servicing to its customers at their home. The company has now given a big shape to this plan.
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Royal Enfield has made 800 Purpose-built Royal Enfield bikes available at its dealerships across the country under this service. Under the Service on Wheels scheme, the company has designed a fleet of such bikes, which are equipped with the necessary tools.