This digital showroom of Kia Motors is located in Prabhadevi, Mumbai and its content can be controlled directly by Kia India.
Due to the Corona epidemic, automakers have had to go through a very bad phase and they are facing problems. This is the reason why companies are resorting to new technology to sell their products. In this episode, Kia India has also started a digital showroom to connect with its customers.
Kia India on Friday launched its first digital showroom in India. With the help of this showroom, customers can easily view and shop Kia products. This digital showroom is located in Prabhadevi, Mumbai and its content can be controlled directly by Kia India which also provides transparency and reliability. The company is now planning to rapidly work on the digital showroom strategy and is planning to launch new showrooms in Delhi, Chennai and Bangalore by the end of this year.
This showroom is spread over 606 square meters.
Along with having 5 vehicles on display, this Mumbai showroom is spread over 606 square meters and has a 3D configurator zone. With a focus on showcasing Kia’s current product portfolio in India, the facility also showcases the heritage of the company and the brand.
The company is betting big on digital showrooms
Kia is now betting on a digital showroom so that it can play a multi-faceted role. Tae-Jin Park, Executive Director and CSBO, Kia India said, “Our new digital showroom is a democratic solution that has been designed keeping in mind the benefits of the customers and the dealers. He further added that due to the rapid change in the direction of digitization in the automotive business, an optimal business model for dealerships is the need of the hour. The introduction of this facility is a step towards this transformation in automotive retail.
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