According to the report, the Japanese car company said that it will not send any of its executives to the opening ceremony. A Toyota spokesperson said that this decision has been taken because there will be no one to watch.
Toyota, the main sponsor of the Tokyo Olympics, has said that it has canceled the Olympic-linked brand campaign in Japan. The decision comes amid strong opposition to the Games already postponed by the pandemic. However, Toyota has not disclosed the exact reason behind the decision to cancel the TV commercial.
The company introduced the ad campaign with “Start your impossible”. It has been specially designed for the Olympic Games. Earlier on Monday, Toyota’s operating officer Jun Nagata said it was becoming increasingly difficult to strike a positive rapport with the Japanese nationals for the Olympics. Nagata told Japanese media that it was turning into an Olympics which was not understood in various ways.
According to the report, the Japanese car company said that it will not send any of its executives to the opening ceremony. Toyota spokesman Shiori Hashimoto said the decision was taken because there would be no one to watch.
According to Japanese media, 1000 people, including Olympic Games officials and VIPs and sponsors, are allowed to attend the opening ceremony on Friday. In this, more than 60 Japanese companies have invested $ 3.3 billion in the Tokyo Olympics. Toyota itself has invested $ 500 million in this. However, marketing opportunities have been badly hit by game authorities banning viewers.
Toyota has made a big plan for the Tokyo Olympics. The company has announced to offer a full line-up of electrified vehicles in this. Being the mobility partner of this event, the company has developed special editions of its existing vehicles. In this, some vehicles have been specially made for the event.
In 2019, the company announced a total of 3,700 mobility products for the Tokyo Olympics. Of this, 90 percent were said to be electrified which included hybrid electric vehicles (HEV), fuel cell electric vehicles (FCEV), plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV). This includes the Accessible People Mover (APM) and e-Palette and Toyota’s Concept-i. The company claims that there will be 500 FCEV and 850 BEV in electrified vehicles.
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