Only one in 10 voters who supported the Tories in 2019 have switched to Labour, based on a serious new ballot for Sky News.
The unique YouGov survey of 5,621 voters discovered 11% of 2019 Tory voters would now vote for Labour whereas barely extra – 12% – have switched to Reform UK, a celebration to the suitable of the Conservatives.
The indisputable fact that Labour is attracting fewer former Tory votes than Reform reveals the issue Sir Keir Starmer’s celebration is having in getting Tory switchers.
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Less than half – 40% – of 2019 Tory voters say they’re sticking with the Conservatives if there was an election tomorrow, whereas 23% do not know and seven% wouldn’t vote.
Former Tory voters from the 2019 marketing campaign are maybe an important battleground for Conservative strategists on the subsequent election, and their messaging and coverage is designed to focus on this group specifically.
Some 44% of voters selected the Conservatives within the 2019 election, and this has dropped to 24% now.
So what occurs to the ex-Tory voters – and whether or not they finally return to the celebration – is vital.
The indisputable fact that solely a small quantity have modified their allegiance to Labour provides the Tories a small ray of hope at a time when they’re massively behind within the polls – though even when they carry out in addition to doable on this group, they’d nonetheless wrestle to win.
The YouGov polling drills down into the views of 2019 Tory voters who now name themselves undecided. Here there are optimistic indicators for the Conservatives.
Rishi Sunak will get a web optimistic ranking, scoring +7 proportion factors, which is far more optimistic than the general public at massive. However, Keir Starmer will get a really adverse ranking, which is far worse than the inhabitants as a complete.
For the typical voter, an important topics are the financial system, well being and asylum.
However, amongst undecided voters who supported the Tories in 2019, immigration is the highest situation, even marginally greater than the financial system.
This is why the Tories are focusing on immigration as one in all their greatest points.
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Patrick English, who carried out the ballot for YouGov, stated these have been a “crucial set of voters”.
“When you really drill down into what type of voters these are, who they are, what they think about issues, there do seem to be some encouraging numbers for the Conservatives,” he stated.
“They rate Rishi Sunak higher than they rate Keir Starmer.”
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The pollster added: “They rate the Conservative Party higher than they do the Labour Party.
“They care concerning the points the Conservatives need to discuss, akin to immigration, to a a lot better extent than those that are able to make the leap to Labour.
“And that’s why at the moment we think only around one in 10 of them are telling us that they’re seriously considering voting Labour at the next election.”
Source: information.sky.com”