Robert F Kennedy Jr has apologised to his household over a Super Bowl commercial, made in assist of his presidential bid, that carefully resembled one broadcast by his uncle, President John F Kennedy, in 1960.
The 30-second advert, which price an estimated $7m (£5.5m), featured a shortened model of the Kennedy, Kennedy, Kennedy For Me jingle from the profitable 1960 White House run in opposition to Richard Nixon.
Old-fashioned photos of Mr Kennedy additionally seemed to be inserted into the unique advert.
Mr Kennedy, 70, is an environmental lawyer and anti-vaccine activist. He is working as an impartial within the 2024 marketing campaign.
He is the son of former US legal professional normal Robert F Kennedy, who was assassinated whereas working for president in 1968, 5 years after the assassination of his brother JFK.
The commercial was met with criticism from each the broader Kennedy household and different political figures.
He apologised on social media “if the Super Bowl advertisement caused anyone in my family pain”, however distanced himself from it.
He mentioned the advert was created by American Values 2024 – a pro-Kennedy political motion committee (PAC) – “without any involvement or approval” from his marketing campaign.
But the advert stays the highest pinned submit on Mr Kennedy’s web page on X.
Bobby Shriver, whose mom Eunice Kennedy Shriver was JFK’s sister, mentioned: “My cousin’s Super Bowl ad used our uncle’s faces – and my mother’s,” Mr Shriver wrote.
“She would be appalled by his deadly healthcare views. Respect for science, vaccines and healthcare equity were in her DNA.”
In response, RFK Jr posted individually: “I’m so sorry if the Super Bowl advertisement caused anyone in my family pain. The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you.”
Bob Shrum, a speechwriter for one more of Mr Kennedy’s late uncles, former US senator Ted Kennedy, mentioned: “This RFK Jr Super ad is a straight out plagiarism.”
Super PACs are organisations which might be allowed to boost and spend a vast sum of money for political candidates, however are banned from coordinating with campaigns.
Just two days earlier than the advert aired, the Democratic National Committee filed a Federal Election Commission grievance, accusing the American Values PAC of colluding with Mr Kennedy’s marketing campaign.
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It has denied any wrongdoing.
American Values obtained $15m from Tim Mellon, who can also be a donor to Donald Trump.
Mr Kennedy considerably trails Joe Biden and Mr Trump, the presumptive Democratic and Republican nominees, in polls.