Lyle’s Golden Syrup is changing the picture of a useless lion swarmed by bees on its brand with a brand new design on lots of its merchandise after greater than 140 years.
The well-known inexperienced and gold tin holds the Guinness World Record for the oldest unchanged model packaging and hasn’t been altered since 1883.
Scotsman Abraham Lyle, who based the product, was impressed by a Bible story wherein Samson kills a lion and returns to search out bees have constructed a hive in its carcass.
The product’s tagline – ‘Out of the sturdy got here forth sweetness’ – alludes to Samson’s riddle to his marriage ceremony company in regards to the supply of the honey.
The rebrand will have an effect on most merchandise within the firm’s vary, for instance, Lyle’s varied plastic bottle variations, however the basic tin will hold the unique design.
Lyle’s stated it wished to “refresh the brand’s legacy to appeal to a 21st-century audience”.
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“While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs,” stated model director James Whiteley.
“Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s.”
Source: information.sky.com”