Love Island star Gemma Owen has been named as the newest model ambassador for on-line vogue retailer PrettyLittleThing in a six-figure deal.
The 19-year-old will launch her personal assortment and help the model’s new resale market platform, the corporate stated.
Gemma, daughter of England soccer star Michael Owen, got here second alongside boyfriend Luca Bish within the newest collection of Love Island, which completed firstly of August.
Her cope with PrettyLittleThing (PLT) sees her following within the footsteps of former Love Island star Molly-Mae Hague, who’s now inventive director for the style outlet.
The actuality TV present is understood for its connections to clothes manufacturers, however this 12 months took a step away from quick vogue by saying a partnership with eBay.
Speaking in regards to the partnership, Gemma stated it was a “dream come true”, whereas PLT chief government Umar Kamani stated she was the proper particular person to symbolize the retailer as somebody who’s “smart, confident, ambitious” with a “much loved, relatable style”.
PLT, which is amongst vogue retailers which have obtained criticism about sustainability prior to now, introduced earlier in 2022 that it could launch a pre-owned resale app, permitting customers to purchase and promote previous gadgets from the model in addition to others.
The partnership with Gemma is ready to final for a 12 months, the corporate stated.
It follows her stint within the Love Island villa in Majorca, the place fan favourites Ekin-Su Culculoglu and Davide Sanclimenti had been topped this 12 months’s winners.
ITV has introduced there can be two collection of the present in 2023 – a winter collection in South Africa in addition to the summer season collection in Majorca.
Source: information.sky.com”