Greenpeace has accused Kim Kardashian of utilizing the local weather disaster as a “punchline” to advertise her “nipple bra”.
The environmental charity has criticised Kardashian after she launched a video to advertise her new lingerie merchandise, which is a part of her Skims clothes line.
In the promo, the 43-year-old says: “The sea levels are rising. The ice sheets are shrinking.
“I’m not a scientist, however I do imagine everybody can use their talent set to do their half.
“That’s why I’m introducing a brand new bra with a built in nipple, so no matter how hot it is, you’ll always look cold.”
Skims says it’s donating 10% of proceeds from the gross sales of the bra to 1% For The Planet – a world organisation whose members contribute at the very least 1% of their annual income to environmental causes.
But the product has attracted criticism from Greenpeace, which has accused Kardashian of constructing “a mockery of the climate crisis“.
In an Instagram submit, entitled “Greenwashing explained – climate activists vs Kim Kardashian”, the charity stated the fact star was “co-opting the language of climate activists to promote a plastic product made from petrochemicals”.
It described the advert as an “obvious case of greenwashing”, alleging the product is marketed to seem extra eco-friendly than it truly is.
Greenpeace stated: “We need more climate conversations in the mainstream.
“But utilizing melting glaciers and rising sea ranges as a punchline to enhance your revenue margins makes a mockery of a problem that’s devastating tens of millions of lives.
“We desperately need global icons like Kim Kardashian to champion the fight against climate change.
“Sadly that is not what’s taking place right here.”
The advert “perpetuates the dangerous profit-driven system accelerating the local weather disaster,” Greenpeace said.
The charity also claimed the ad diverts attention from more “extra impactful actions”, such because the proposed UN Global Plastics Treaty.
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This week, negotiators from throughout the globe gathered in Kenya’s capital Nairobi for talks to determine the landmark worldwide treaty to fight plastic air pollution.
The devastating impression of plastic air pollution on ecosystems, local weather, the financial system and well being prices as much as $600bn (£482bn) yearly, in response to the UN.
Plastics manufacturing is predicted to double within the subsequent 20 years if no motion is taken, it added.
Sky News has contacted Skims for additional remark.