Domino’s Pizza and Cadbury have been blasted by a minister within the House of Lords after they teamed as much as make a Domino’s cookie that comprises a complete Creme Egg.
Conservative Lord Bethell of Romford posted scathing tweets in regards to the controversial cookie, which Domino’s introduced for the primary time on Thursday.
“This is disgusting,” stated Lord Bethell, who represents all well being issues and laws within the Upper House.
“These are serious corporate food companies. What are they thinking,” he continued.
“The executive team, the board and the shareholders should be ashamed of themselves.”
In his second tweet, he reiterated that the crew behind the controversial cookie, which can be found in Domino’s shops from Monday, ought to be “ashamed” and added they need to use their abilities to seek out much less “egregious” methods to make a return.
He criticised the businesses additional in an interview with The Independent, saying: “Creme Egg and Domino’s have sat together and said, ‘what shall we do together?’ and that is what they have come up with.”
He claimed the meals manufacturers’ groups had determined to “produce a recipe with your great brands behind it and use social media to market it to children”.
“It is a total abdication of responsibility, you are curators of two of the biggest food brands in the country,” he added.
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A spokesperson for Domino’s instructed Sky News that their regular cookies, which are available in containers of 4, are usually shared by clients and that they anticipate Creme Egg cookie followers will do the identical.
In an announcement, they added: “These special edition cookies bring together two much loved, iconic brands and are designed to be a delicious pre-Easter treat which can be shared.
“At simply over 370 energy per cookie, they’re consistent with the content material of many different treats out there on the excessive avenue comparable to frappes and croissants.
“We know our customers love to share our existing cookies, and we expect they will do the same with the new Creme Egg cookies.”