A broadband supplier has been slapped down by the promoting watchdog for misleadingly implying the existence of 6G.
6G Internet was the topic of a criticism about claims on its web site and in a leaflet.
6Ginternet.com displayed the corporate emblem and the promise of “full fibre speeds at affordable prices”, with a complete web page devoted to “the 6G Internet story”, detailing how its community operates.
The web site additionally refers to “Wi-Fi 6 router benefits” as much as “40% faster than Wi-Fi 5”.
Similar claims had been made within the leaflet, which marketed a “better than half price sale” and a free router supply.
The complainant advised the corporate’s very identify implied the existence of a sixth-generation cellular community, when the latest obtainable commonplace stays 5G.
Regardless, 6G Internet instructed the Advertising Standards Agency (ASA) it had offered broadband companies below its identify with out complaints from clients or different authorities since 2013.
The firm stated because it was clearly marketed as a house web supplier, providing “Wi-Fi 6 router benefits”, any shoppers would perceive it was not providing improved cellular information speeds.
Somewhat confusingly, Wi-Fi generations use the same naming conference to cellular community speeds – and are at the same level of their numbered lineage.
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6G reference ‘prone to mislead’
The ASA stated it understood the distinction in what 6G Internet provided and precise 6G information speeds, however warned shoppers would possible conflate them.
It additionally stated as a lot of routers now again up their broadband functionality with 4G or 5G connectivity, cellular and residential web know-how couldn’t be solely separated anyway.
6G Internet was additionally criticised for references to its “innovative network” that makes use of “fibre optic cables and wireless technology” somewhat than the “old-fashioned copper wiring” and “out-of-date” tools most suppliers use.
The ASA stated it will make clients suppose the agency provided a “more advanced” resolution that operated otherwise.
“We concluded that the name ‘6G Internet’ was likely to mislead in the context of its presentation in the ads,” it stated.
6G Internet was ordered to not run the adverts once more in such a kind, and to not suggest a sixth-generation cellular community really existed and may very well be utilized by shoppers.
Sky News has contacted 6G Internet for remark.
Source: information.sky.com”