Brecon Beacons National Park is altering its title.
The park, which lies in mid Wales, will now formally be identified solely as Bannau Brycheiniog (its Welsh title – which suggests the peaks of Brychan’s kingdom).
As of Monday 17 April, the park will informally be often called the Bannau.
The change is an “organisational” one which is claimed to “better reflect the park and the world we live in today”, the park says.
Catherine Mealing-Jones, the park’s chief govt, informed Sky News that it was vital to have a reputation that “meant something to the people of the area”.
“As we went through the process of looking at the brand and thinking about the kind of park and organisation that we wanted to be, the old logo didn’t seem to make a lot of sense, we’re an environmental organisation so a giant, carbon-burning brasier isn’t really a good look,” she stated.
“If you look at our old logo, it’s always had the bilingual on it so we’re just really emphasising the Welsh side of that because we’re much more coterminous with the old kingdom of Brychan and hopefully it fits with our duty to and our wish to promote Welsh language and culture.
“We’re a panorama which is formed by individuals as a lot as something, so we needed one thing that meant one thing to the individuals of the world.”
While Bannau Brycheiniog National Park says it is committed to promoting the Welsh language, it adds that it does not expect the public to use the official name and that they can “select what they like”.
“Using the new name isn’t compulsory. It’s something that we as an organisation are going to put the emphasis on and we hope people will use it and that they’ll use it as a gateway into learning a little bit more about the area,” Ms Mealing-Jones added.
‘Absolutely elementary’
The title change is a part of the park’s new administration plan in response to the local weather and biodiversity emergency.
The plan in primarily based round 5 key goals which embrace reaching net-zero greenhouse fuel emissions within the park by 2035 and guaranteeing clear and protected water environments by 2030.
Judith Harvey is a warden supervisor who has labored on the park for greater than 30 years.
Ms Harvey informed Sky News that “the achievements we’ve [the park] made throughout the years” maintain her work recent and thrilling.
“As climate and biodiversity loss becomes more urgent for us to tackle, through my working life I’ve seen things swing around from being quite low priority as a subject to something that now everybody talks about and most people are committed to stopping biodiversity loss. A lot of people are committed to stopping climate change,” she stated.
“It’s fundamental to us all. Absolutely fundamental.”
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The title change will come into drive “gradually” in line with Ms Mealing-Jones because the park’s rebranding course of takes place.
“We really hope people will get into it in the same way that they have done internationally with places like Ayers Rock becoming Uluru.”
Source: information.sky.com”