Manu Kumar Jain, the head of Xiaomi India, said on Thursday that 100 percent of the company’s smart TVs are now Made in India. Apart from this, 99 percent of Xiaomi smartphones are once again being assembled in the country, in which supply chain was hindered due to COVID-19 last year. Xiaomi has also accelerated smartphone component manufacturing, with 75 percent of components, including PCBA, sub-boards, camera modules, back panels, batteries, etc. being made locally.
Jain said during the virtual press conference that no one has emphasized the level of localization that they are doing in Xiaomi India. In this case, no other brand is better than them.
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Xiaomi has been making smartphones in India for the past five years under an agreement with Foxconn and Flex. During the last nine months, the company has joined two new manufacturing partners, DBG and BYD. In this, the first one has set up its plant in Haryana, due to which the monthly capacity has increased by about 20 percent. The BYD plant in Tamil Nadu is expected to make a major contribution to production capacity when they start operations by the first part of 2021.
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Xiaomi has been making smart TVs in India with Dixon technology for the last two years. The company has now also taken Radiant technology, which will accelerate the domestic manufacturing of smart TVs in its new plant set up in Telangana.
The company has started exporting some of its products to neighboring countries as well. However, they are far from making India an export hub. Right now its focus is on local demand, which it hopes to meet with new manufacturing partners.