X Corp. CEO Linda Yaccarino informed CNBC that she has “autonomy” beneath proprietor Elon Musk in an interview Thursday, including that advertisers ought to be snug returning to the platform beneath her management.
Yaccarino pointed to the Tweet saying her hiring, the place Musk underscored his continued management over product and growth. Yaccarino informed CNBC’s Sara Eisen that her position was “everything else” concerned in “running the company.”
Echoing prior feedback from Musk, Yaccarino stated that the corporate was “close” to break-even.
Coca-Cola, Visa, and different manufacturers had returned to Twitter promoting beneath her management, Yaccarino added, on account of her direct engagement with advertising and marketing and communications executives.
Questions swirled about Yaccarino’s autonomy beneath Musk, given his in depth management over the corporate and his different ventures, together with Tesla and SpaceX. Yaccarino additionally emphasised Twitter’s obvious effort to enhance advertiser expertise, after manufacturers fled from the platform shortly after Musk acquired it.
Brands are “protected from the risk of being next to” doubtlessly poisonous content material, Yaccarino stated. The X Corp. CEO added that if content material is “lawful but awful” it’s tough to take away the content material from the platform, however that Twitter’s new content material controls would tamp down on advertiser danger.
The CEO additionally demurred on a possible cage match between Musk and Meta founder Mark Zuckerberg. If it does occur, Yaccarino stated, “Elon is training,” emphasizing {that a} potential cage match can be a “great brand sponsorship opportunity.”
Yaccarino argued that X was “healthier” than it was a year-ago when it was publicly traded. “You might not agree” with all posts, Yaccarino added.
Layoffs have been a “very necessary cost discipline exercise,” the CEO added. X Corp. now has about 1,500 staff, Yaccarino informed Eisen. Twitter employed round 8,000 folks earlier than Musk acquired it.
Yaccarino was comparatively dismissive of the risk posed by Meta’s Threads, which has seen engagement fall off since a buzzy launch. But, she added, “you can never ever take your eye off any competition.”
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Source: www.cnbc.com”