These smartphones of the iPhone 12 series are equipped with the best features and processors and people are increasingly liking it. At the same time, now the company is planning to launch its new smartphone iPhone 13.
Iphone 12 Series sale
The iPhone 12 series has remained a popular smartphone for the people since its launch. This phone is being liked all over the world and a new report has revealed that the total worldwide sales of Apple iPhone 12 series has crossed the 100 million units mark in April.
According to Counterpoint Research’s Mobile Handset Market Pulse Service, the iPhone 12 series was able to achieve this feat in the seventh month after its launch.
Giving information, the market research firm said that with the iPhone 12 series, Apple has achieved another volume super-cycle after six generations of the iPhone, which is on the verge of 5G transition. The report said that 5G capability and a full OLED screen attracted customers for the iPhone 12 series. With the average selling price (ASP) for Apple phones at an all-time high, the volume super-cycle of the iPhone 12 series will also lead to a revenue super-cycle to break its record every year.
People liked the top variants of iPhone 12 series
Customers preferred the highest version of the iPhone 12 series during the first seven months of the series’ launch. The Pro Max version accounted for 29 percent of the sales of the iPhone 12 series, while the same model of the iPhone 11 series had a share of 25 percent. This is also one of the reasons for the iPhone 12 series earning 22 per cent more than the iPhone 11 series in the first seven months of its launch. The launch price of the base variants of iPhone 11 Pro Max and iPhone 12 Pro Max is $1,099. The notable latest in iPhone 12 Pro Max is 5G capability, higher RAM, memory and A14 Bionic chip.
There was also a trade-off as the charger and headphones were missing from the box. However, this did not seem to be a deal-breaker for the customers, especially in the US, which contributed 40 per cent to the global iPhone 12 Pro Max sales till April.
The upgrade, which comes at the same price as the iPhone 11 Pro Max, helped the 12 Pro Max sales continue to be the best-selling device in the US since December 2020. Apart from this, the iPhone 12 series was also comparatively less affected by the pandemic than the iPhone 11 series. In addition, consumers who had put their devices on hold due to the pandemic last year were upgraded to the 12 series.
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