This 2015 ad from Idea cellular fits perfectly in today’s times and tells how the internet is revolutionizing our lives.
Internet idea
In today’s time, it is very easy to recharge the phone or take a data pack. But if we talk about 5-6 years ago from today, then it was not so easy, we had to go to the shop or the network provider’s store to get recharge and data pack. But now we recharge by paying through network provider’s app or other UPI app. But earlier this was not possible, so IDEA came out with a cool plan so that you can easily share your internet data, voice and SMS balance with your friends and family members.
In order to promote this service, the company had created a fancy advertisement, which is completely true even in today’s time because many times it happens that our internet pack suddenly ends, in such a situation, we ask our friends or people around. With the help of WiFi or Hotspot, they do their work using the Internet. Something similar was also there in Idea’s internet sharing plan in which anyone could share data with another person.
What’s in this video ad from IDEA?
This ad is one of the ‘inspiring videos’ of Idea. In this it has been told how one person can help another person by sharing the internet. The video begins with an office where a woman and a man share 100MB of data to a peon to help build his child’s science project. One such person gives internet to an elderly person to pay the fees of the child. On the other hand, a pizza delivery boy is helped to find a way by giving another boy internet. A nurse bothered to find blood
helps the person. At the same time, in the end, a person appears with a placard in which a number is written that to save his long distance relationship, donate internet to him.
How relevant is this advertisement in today’s time
If we look at today’s time, then the Internet is still connecting us to each other. In this era of epidemic, most of us are imprisoned in homes. In such a situation, most of us, whether to send money or to see each other, are using the Internet only. Even from studies to work, everything is being done through the Internet.
What was Idea’s internet data sharing plan
Idea customers could transfer the data balance using web service or USSD. In this, 100MB data with a validity of 3 days, 150MB data with a validity of 7 days and 250MB data with a validity of 15 days could be transferred. To share Data/SMS/Minutes, one had to dial *121*121# or else data could be shared by selecting your preference on Idea Easyshare page and entering the number of the person you want to send.
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