Xiaomi has launched five smartphones under the ‘Mi’ brand this year and Manu Kumar Jain is set to expand the portfolio further in the coming days, with an aim to take the brand to the top in the premium segment.
Manu Kumar Jain
It has been seven years since Xiaomi came to India. Under the leadership of Manu Kumar Jain, the brand scaled new heights and has been at the top of the Indian smartphone market for more than three years. Jain is now set for a new innings of Xiaomi to lead the ‘super-competitive’ Rs 20,000 to Rs 45,000 premium segment and enter the ultra-premium segment with a bang in the country.
After establishing his mark in the affordable (Rs 6,000 to Rs 20,000) price segment with the great Redmi smartphones, Mi India Managing Director Jain said that along with the Mi series of smartphones, people are also preferring Samsung, Vivo, Oppo and OnePlus. Huh.
Earns over Rs 900 cr in first sale
If we look at the initial sales numbers, the Mi smartphones have earned a total of over Rs 900 crore during their first sale. For the first time in two years of its journey in India, Mi India became the third ranked smartphone brand in the Rs 20,000 to Rs 45,000 segment in April this year. In this segment, ‘MI’ is now as big as some of the major competitors.
Jain said, “We have seen a seven-fold jump in the ‘MI’ market share in the premium segment in India. This is just the beginning for us and we will strive to meet the demand of the users in this segment, by providing the highest quality and experience for them.”
Record breaking sales of Mi smartphones
He said that Mi India is ready to take another flight. The Mi 11 Lite smartphone has crossed the Rs 200 crore mark in the first week of its launch. Record sales of over Rs 300 crore were made in just 45 days of the launch of Mi 11x series devices. Earlier this year, the Mi 10i had clocked a record-breaking Rs 200 crore during its first sale across all platforms.
The company is preparing to launch many premium smartphones.
The company has launched five smartphones under the ‘Mi’ brand this year and Jain is all set to expand the portfolio in the coming days, with an aim to take the brand to the top in the premium segment. For this, he has prepared a complete outline.
Jain said, “I respect the current market leaders in the Rs 20,000 to Rs 45,000 segment and aim to provide a luxury mixed experience with top-notch performance with the Mi range of smartphones. Mi 11 Ultra 5G is our next best offering in the super-premium segment, available in India from 7th July at 12 noon.”
Mi 11 Ultra 5G is equipped with many cool features
With the Mi 11 Ultra 5G, which it calls the ‘Superphone’, Mi India is entering a region dominated by the likes of Apple, Samsung and OnePlus in the country. Priced at Rs 69,900, this flagship phone offers many features for the first time in terms of camera, like triple pro-grade primary camera setup (50MP+48MP+48MP), custom made GN2 camera sensor, Dual Pixel Pro technology and more. some.
According to Jain, the Mi 11 Ultra 5G offers everything that a premium smartphone should have, especially on the camera front. “This device is yet another sincere effort from us to cater to the needs of the audience who love the best in-house experience,” said Jain.
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(IANS)
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