Twitter posted on its platform and said, We are removing Fleets on August 3, working on some new things. We’re sorry and you’re welcome. Know about this feature in detail…
Twitter has announced the closure of its Fleets feature from August 3 after seeing its poor response to it. The micro-blogging platform launched this feature just eight months ago. Fleets is removing tweets that are in a line at the top of Twitter handles of top users on smartphones. These Momentary Tweets expire after 24 hours.
Ilya Brown, Twitter’s vice president of products, said in a statement late Wednesday, “Since we introduced Fleet to Everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we expected.” . We hoped Fleets would help more people feel comfortable engaging in the conversation on Twitter, Brown said. Starting August 3, Twitter users will only see Active Places, the live audio chat room at the top of their timeline.
Twitter posted on its platform, We are removing Fleets on August 3rd, working on some new stuff. We’re sorry and you’re welcome.
we’re removing Fleets on August 3, working on some new stuff
we’re sorry or you’re welcome
— Twitter (@Twitter) July 14, 2021
To compete with Facebook and Snapchat, Twitter last month brought vertical format, full-screen ads like Stories to its Fleets feature. Twitter launched Fleets globally in November last year to give people a new, momentary way to engage in conversation and share momentary ideas. People were reacting to text, tweets, photos or videos and customizing their fleets with different background, sticker and text options.
According to Twitter CEO Jack Dorsey, the company did not start Fleets to create a storage product within Twitter, but to solve people’s problems. We have definitely seen a different audience than we usually see, but we still have a lot to learn.
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