Scarlett Johansson has grow to be the most recent high-profile sufferer of a seemingly unauthorised deepfake advert.
A model of the Marvel actress created utilizing synthetic intelligence (AI) reportedly appeared in a web-based promotion for a agency referred to as Lisa AI, which lets customers create avatars and pictures utilizing textual content prompts.
A lawyer for Johansson mentioned the corporate had used her likeness with out permission, utilizing footage from a marketing campaign she did with fundraising firm Omaze.
The advert was seen on X, previously often called Twitter, however seems to have since been eliminated.
Variety reported that the promo had included a disclaimer below the picture of Johansson, which mentioned: “Images produced by Lisa AI. It has nothing to do with this person.”
But Johansson’s lawyer Kevin Yorn warned: “We do not take these things lightly.
“Per our typical plan of action in these circumstances, we’ll take care of it with all authorized cures that we’ll have.”
Sky News has contacted Lisa AI for remark.
The firm’s free app stays obtainable on Apple‘s App Store and the Google Play Store.
Johnson joins the likes of Tom Hanks and Tom Cruise in having her likeness leveraged by advertisers utilizing AI.
Last month, Hanks instructed his 9.5 million Instagram followers to not fall for an advert that appeared to make use of his face however was truly a deepfake.
YouTuber MrBeast has additionally warned of an iPhone rip-off utilizing his face to lure individuals in.
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AI has been a significant concern within the latest Hollywood strikes, with each US actors and writers calling for elevated safeguards towards unauthorised use of their likenesses and works.
The concern of deepfakes has additionally been on the agenda at this week’s AI security summit within the UK, amid considerations it might wreak havoc throughout main elections subsequent 12 months – together with in Britain and the US.
Source: information.sky.com”