Samsung sold 1.18 crore units of the Veerables device in the January-March period, which is 35.7 percent higher than a year ago.
Samsung Electronics Company has become the world’s second largest seller of wearables devices in the first quarter of the year, overtaking Chinese brand Xiaomi. According to the latest report by the Market Researcher International Data Corporation (IDC), the South Korean tech giant has finished runner-up in second place with a market share of 11.8 percent for the first time and has overtaken China’s Xiaomi. The company has registered a growth of 0.6 percent compared to a year ago.
In the third place, Xiaomi is the only company among the top five brands that has suffered year-on-year decline in sales of wearables devices. Yonhap news agency quoted the report as saying that Xiaomi’s market share fell to 9.7 percent from 13.3 percent a year ago. Shipments of its wearable devices fell 1.8 percent to 1.02 crore units.
Samsung is consistently doing strong performance
Samsung sold 1.18 crore units of the Veerables device in the January-March period, an increase of 35.7 percent from a year earlier. IDC has stated in its report that the reason for the higher volume increase of the company is its wireless earbuds, which include Galaxy Buds Live, Galaxy Buds Plus and Galaxy Buds Pro.
The report also said that its subsidiary JBL has also contributed to the growth of the company, which has large market and affordable models with earwear shipments. Meanwhile, the company’s smartwatches and wristbands have maintained their growth, reaching new records for the first quarter.
Apple still on top
While Apple has retained its top position in the market, its market share has fallen to 28.8 percent from 32.3 percent a year ago, as its sales growth has been below the industry average.
The American tech titan sold 3.01 million wearable devices in the first quarter, an increase of 19.8 percent from a year earlier. The worldwide wearable market grew 34.4 percent to 10.46 million units in the first three months of 2021, the highest number for any first quarter.
Another Chinese tech powerhouse Huawei ranked fourth with an 8.2 percent stake, up from 8.4 percent a year ago. India-based Boat secured fifth place with 2.9 percent share, when its shipments quadrupled to 3 million units in the first quarter.
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