Korean electronics main Samsung expects to extend its market share to 40 per cent in worth phrases within the premium cell section within the first half of 2022 in India on the rising demand for 5G smartphones, a senior firm official mentioned on Monday.
Samsung India senior vice-president Raju Pullan advised PTI that Samsung led the Indian smartphone market in March 2022, capturing 22 per cent cargo quantity and 27 per cent income share.
“Our smartphone enterprise has seen some very strong development year-on-year in quarter one on the again of extraordinarily sturdy demand for the Galaxy S22 and Galaxy A sequence gross sales in India.
“The strong growth has helped us consolidate our overall market leadership in India. We exited the first quarter on a very strong note. For H1 (first six months), we have got a clear objective of consolidating our premium leadership to 40 per cent market share,” Pullan mentioned.
The firm had a market share of 23 per cent in worth phrases within the premium section (priced above Rs 30,000 per cent unit) on the finish of the identical interval a yr in the past.
“We are going to launch more colours in the S22 series based on customer demands and feedback. In the next couple of days we will launch rose pink,” Pullan mentioned.
Launched in mid-March, the Samsung Galaxy S22 sequence priced within the vary of Rs 72,999 to Rs 1,18,999 attracted 1.5 lakh pre-booking orders.
Pullan mentioned that Galaxy A sequence additionally obtained sturdy demand in India.
“We will overall consolidate leadership in the mid to high segment. We will grow our market share from the current 25 per cent to 40 per cent in H1. In fact, March has been one of the best from a performance perspective for Samsung in the last 15 months,” he mentioned.
Pullan mentioned that the corporate expects client demand for future-ready merchandise is including to the gross sales of 5G smartphones.
“We remain the top 5G selling brand in India for the second consecutive quarter. It will further enhance the overall 5G portfolio as we see strong adoption of 5G products in India. People want future-ready products,” he mentioned.
The firm sees Samsung Finance Plus to push penetration of its 5G gadgets in tier 2-3 markets.
“Samsung Finance Plus will play an extremely important role in our growth. It processes about 3 lakh transactions per month worth about Rs 500 crore of which half of the consumers are new to credit,” Pullan mentioned.
Source: www.financialexpress.com”