The National Football League is sticking with X, previously often called Twitter, as Elon Musk’s web site faces an advertiser revolt over hate speech and antisemitism on the platform.
“I think X is in a very difficult business because of the content moderation that they have to deal with,” Brian Rolapp, the NFL’s media and enterprise chief, instructed CNBC’s Julia Boorstin. “We continue to work with them because our fans are clearly there.”
The league didn’t present additional touch upon the matter.
The NFL has partnered with the platform since 2013 as a part of an effort to deliver followers unique content material.
Since Musk took over final fall, the platform has been caught up in a number of controversies, together with these surrounding X’s coverage for moderating dangerous content material.
In the newest wave of pushback, firms akin to Apple and Disney have suspended promoting on the platform.
Last week, Musk agreed with a put up on the platform accusing “Jewish communities” of pushing “hatred against whites,” CNBC reported earlier this month. Musk has denied that he is antisemitic.
Earlier this month, left-leaning media watchdog web site MediaMatters.org posted cases of Apple, Bravo and Oracle advertisements showing subsequent to antisemitic content material on Musk’s platform. X on Monday sued Media Matters over the report, coinciding with an investigation launched by Texas Attorney General Ken Paxton into the watchdog web site for attainable fraudulent exercise.
Meanwhile, greater than two dozen House Democrats on Tuesday alleged that X was profiting off of violent Hamas-related content material and known as on CEO Linda Yaccarino to elucidate how the corporate’s plans to curtail the dangerous content material on the platform. Hamas, a Palestinian militant group, launched a terrorist assault on Israel on Oct. 7, killing greater than 1,000 folks and seizing greater than 200 hostages.
Disclosure: NBCUniversal is the mum or dad firm of Bravo and CNBC.
–CNBC’s Julia Boorstin contributed to this text.