People stroll previous a billboard commercial for YouTube on September 27, 2019 in Berlin, Germany.
Sean Gallup | Getty Images
Teenagers within the United States are glued to YouTube and TikTook, with practically one in 5 saying they use the video-streaming apps “almost constantly,” based on a survey on the social media and Internet habits of youngsters printed Monday by the Pew Research Center.
The survey confirmed that YouTube was probably the most “widely used platform” for U.S.-based youngsters, with 93% of the survey respondents saying they often use Google’s video-streaming service. Of that 93% determine, about 16% of the teenage respondents stated they “Almost constantly visit or use” YouTube, underscoring the video app’s immense reputation with the youth market.
TikTook was the second hottest app, with 63% of teenagers saying they use the ByteDance-owned short-video service, adopted by Snapchat and Meta’s Instagram, which had 60% and 59%, respectively. About 17% of the 63% of respondents who stated they use TikTook, indicated they entry the short-video service “almost constantly,” the report famous.
Meanwhile, Facebook and Twitter, now referred to as X, should not as in style with U.S.-based youngsters as they had been a decade in the past, the Pew Research examine detailed.
Regarding Facebook particularly, the Pew Research authors wrote that the share of teenagers who use the Meta-owned social media app “has dropped from 71% in 2014-2015 to 33% today.” Over the identical interval, Meta-owned Instagram’s utilization has not made up the distinction in share, growing from 52% in 2014-15 to a peak of 62% final yr, then dropping to 59% in 2023, based on the agency.
The researchers discovered that teenage women had been extra doubtless to make use of apps like BeReal, TikTook, Snapchat and Facebook than their male friends. Teenage boys, however, had been extra doubtless to make use of extra video-game-centric messaging and social apps like Discord and Twitch.
Regarding race and ethnicity, the survey discovered that about 80% of Black youngsters use TikTook, in contrast 70% of Hispanic teenagers and 57% of White teenagers. Hispanic teenagers are additionally extra doubtless to make use of the Meta-owned WhatsApp messaging service than Black or White teenagers, the report famous.
Ultimately, the newest examine on teen use of social media was much like final yr’s report, which Pew Research stated indicated that “teens’ site and app usage has changed little in the past year.”
“The share of teens using these platforms has remained relatively stable since spring 2022, when the Center last surveyed on these topics,” the authors wrote. “For example, the percentage of teens who use TikTok is statistically unchanged since last year.”
The Pew Research Center survey was based mostly on the responses of practically 1,500 thirteen-to-seventeen-year-olds from Sept. 26 by means of Oct. 23, 2023.
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Source: www.cnbc.com”