Gannett-USA Today headquarters constructing in McLean, Virginia.
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USA Today writer Gannett is suing Google for allegedly illegally monopolizing the promoting know-how market, including to an already in depth listing of lawsuits in opposition to the corporate for alleged anticompetitive habits.
“With control over the largest ad exchange and ad server — both of which Google acquired rather than developed — Google has carried out a sophisticated, anticompetitive, and deceptive scheme for well over a decade,” Gannett argued in a criticism filed within the Southern District of New York on Tuesday. The writer mentioned that Google’s broad management of the advert tech market has damage information publishers, claiming that on-line readership has grown whereas on-line advert spending has decreased for publishers.
“Google has monopolized market trading to their advantage and at the expense of publishers, readers and everyone else,” Gannett Chairman and CEO Michael Reed mentioned in a press release. “Digital advertising is the lifeblood of the online economy. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.”
The lawsuit echoes arguments made by the Department of Justice in its second lawsuit in opposition to Google, following an earlier one targeted on the way it distributes its search product. That lawsuit equally alleged Google illegally maintained a monopoly via its management of a number of components of the advert promoting and shopping for market.
A gaggle of attorneys basic led by Texas additionally alleged anticompetitive practices over Google’s advert tech merchandise in a 2020 lawsuit.
VP of Google Ads Dan Taylor referred to as Gannett’s claims “simply wrong,” in a press release following the lawsuit.”
Publishers have many options to choose from when it comes to using advertising technology to monetize – in fact, Gannett uses dozens of competing ad services, including Google Ad Manager,” Taylor mentioned. “And when publishers choose to use Google tools, they keep the vast majority of revenue. We’ll show the court how our advertising products benefit publishers and help them fund their content online.”
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