Apple‘s senior vp of providers Eddy Cue attributes loads of the success the market’s greatest firm has to saying “no” extra typically than “yes.”
“We say ‘no’ to almost everything,” Cue stated in a dialog with CNBC’s Jim Cramer on the inaugural CNBC CEO Council Summit in Santa Barbara, California, on Tuesday. “When you get as large as we are, it’s easy to think you can do anything or everything, and it’s just not true.”
According to Cue, an thought solely makes it off the drafting board at Apple if it is one thing the corporate is aware of it could possibly execute properly and if it is one thing customers actually care about.
Cue joined Apple in 1989 as supervisor of software program engineering. Since then, he is been a key determine in quite a few Apple improvements, together with the launch of the iTunes Store and the corporate’s foray into sports activities streaming.
Apple secured a 10-year take care of Major League Soccer in 2022 and the service turned obtainable to followers for the primary time initially of this 12 months’s season. Cue referenced ice hockey participant Wayne Gretzky’s well-known capability to see forward when discussing Apple’s foray into sports activities streaming.
“We wanted to go where the puck was going, not where the puck was,” Cue stated. “That’s what [Gretzky] does. He skates to where the puck was going, not to where the puck is. And that’s the same thing we wanted to do with sports.”
Source: www.cnbc.com”