Los Angeles Chargers tight finish Gerald Everett (7) throughout a 26-yard reception within the fourth quarter of an NFL sport between the Los Angeles Chargers and Kansas City Chiefs on September 15, 2022 at GEHA Field at Arrowhead Stadium in Kansas City, MO.
Scott Winters | Icon Sportswire | Getty Images
Amazon’s first broadcast of “Thursday Night Football” attracted a document variety of new Prime signups over a three-hour interval, greater than throughout related durations on Prime Day or different large buying days like Black Friday and Cyber Monday, an government mentioned in a memo considered by CNBC.
The matchup between the Kansas City Chiefs and the Los Angeles Chargers final week was the primary of 15 video games Amazon will broadcast as a part of a cope with the National Football League. Amazon is spending about $1 billion per 12 months to solely stream Thursday Night Football by 2023, CNBC beforehand reported.
“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, world head of Amazon’s sports activities division, wrote late Monday within the memo to employees.
Nielsen has but to launch official viewership numbers for the sport. Marine mentioned Amazon’s measurement “shows that the audience numbers exceeded all of our expectations for viewership.”
Amazon is betting closely on sports activities broadcasting with the hope that it’ll enhance its Prime membership. The Prime subscription program, which prices $139 per 12 months for a bunch of perks together with free delivery, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million energetic Prime Video households within the U.S.
It’s beefed up its Prime Video content material in different methods to hook viewers and new subscribers. The firm just lately debuted its long-awaited collection “The Lord of the Rings: The Rings of Power,” which is derived from the appendices of J.R.R. Tolkien’s “Lord of the Rings” books. Amazon mentioned the primary episode of the collection, which set a document for being the most costly present ever made, attracted over 25 million viewers globally in its first day.
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Source: www.cnbc.com”