Amazon will now not promote its video-calling system aimed toward children, the corporate confirmed to CNBC.
At its annual {hardware} occasion final September, the net retail large unveiled a curious-looking product, referred to as Amazon Glow, that mixed video calling with video games. Kids may video chat with their family members, and the system projected graphics that responded to the touch.
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The $300 system was initially solely obtainable by invitation, however Amazon made it obtainable to the broader public in late March. Now, simply over six months after its wider rollout, the corporate stated it would cease promoting the Amazon Glow.
A product web page for Glow on Amazon’s web site confirmed the system was “currently unavailable” as of Tuesday night.
“At Amazon we think big, experiment, and invest in new ideas to delight customers,” Amazon spokesperson Tim Gillman stated in an announcement. “We also continually evaluate the progress and potential of our products to deliver customer value, and we regularly make adjustments based on those assessments. We will be sharing updates and guidance with Glow customers soon.”
Bloomberg earlier reported Amazon’s choice to halt gross sales of Amazon Glow.
The transfer comes as Amazon curtails spending throughout the corporate amid fears of an financial downturn, and slowing retail gross sales.
Amazon is freezing hiring for company roles in its huge retail group, and it is reassessing enlargement in some areas of its success community. The firm has additionally just lately wound down tasks that weren’t performing in addition to it hoped, together with its Amazon Care telehealth service and several other bodily shops chains.
Amazon usually unveils a smattering of units at its annual {hardware} occasions, a lot of which incorporate its Alexa digital assistant, comparable to voice-activated microwaves and glasses. Its additionally been recognized to finish merchandise that fail to achieve traction, such because the Echo Loop good ring.
WATCH: Amazon freezes company hiring in retail enterprise
Source: www.cnbc.com”