Patriots proprietor Robert Kraft is bringing his tackling antisemitism marketing campaign to the Super Bowl with a 30-second advert this Sunday amid a stunning rise in antisemitic incidents for the reason that Hamas terrorist assaults towards Israel.
Kraft’s Foundation to Combat Antisemitism will run its first-ever commercial in the course of the Super Bowl as a continuation of its Stand Up to Jewish Hate marketing campaign.
The marketing campaign launched final yr with the Blue Square as a logo of solidarity for non-Jews to indicate their help for the Jewish group — a gaggle that makes up solely 2.4% of the U.S. inhabitants but receives nearly 60% of spiritual hate.
“With the horrific rise in Jewish hate and all hate across our nation, we must stand up and take urgent action now,” Kraft mentioned in an announcement.
“For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game which brings people of all backgrounds together, to showcase examples of how people can #StandUptoJewishHate and inspire more people to join the fight against all hate,” he added.
Since the marketing campaign launch, the necessity for motion has gotten much more essential and plenty of exterior the Jewish group nonetheless don’t perceive the dimensions of Jewish hate, the group burdened.
A latest Harvard Harris ballot discovered that 35% of Americans ages 18-34 don’t consider antisemitism is a rising problem within the U.S.
Meanwhile, prior to now three months, world Google searches for the phrase “Kill Jews” have spiked by 1,800% and searches for “Hitler was right” jumped by 122%. The group tracked 183 million posts associated to antisemitism and Jewish tradition final yr, a 330% enhance.
The advert for the Super Bowl will characteristic Dr. Clarence B. Jones — who in 1963 helped Dr. Martin Luther King Jr. within the drafting of the enduring “I Have a Dream” speech.
Jones within the advert will implore Americans of all backgrounds to not be silent within the face of hate.
“I know I can speak for Dr. Martin Luther King Jr. when I say without a doubt that the Civil Rights movement (including the passage of the Civil Rights and Voting Acts) would not have occurred without the unwavering and largely unsung efforts of the Jewish people,” Jones mentioned in an announcement.
“With hate on the rise, it is as important as ever that all of us stand together and speak out,” Jones added. “Silence is not an option. I’m glad that I have lived long enough to partner with Robert Kraft and FCAS to continue to spread the message to the widest possible audience — the Super Bowl.”