Brian Urlacher restored his hair. Now he’s suing to defend his proper to flaunt it.
The Hall of Fame former Chicago Bears linebacker has filed a lawsuit towards Houston Hair Transplant Center, alleging the Texas hair transplant firm used the story of his hair restoration to advertise its companies disingenuously and with out consent.
The once-notably bald eight-time Pro Bowl choice is looking for at the very least $50,000 in damages, court docket data present. Urlacher famously tackled his baldness after retiring from soccer, revealing in 2016 {that a} transplant by Oak Wood-based Restoration Holdings, higher often called RESTORE Hair, had given gave him a full head of hair.
Since the reveal, Urlacher has been a visual spokesman for the corporate. Billboards vaunting his hair-adorned head have lengthy lined roads throughout Chicago.
The billboards mark “O’Hair Airport,” share assist for “Da Hairs” and be aware that “9 out of 10 Billboards Prefer RESTORE.” The towering pictures of Urlacher and his manufactured mane at instances appear inescapable on the highway.
“We Are Everyhair,” one Urlacher RESTORE Hair billboard says.
The current lawsuit isn’t the primary Urlacher has filed concerning his hair. He additionally sued a Florida hair transplant surgeon in 2017, alleging the surgeon’s firm “attempted to illegally steal and cash in on this success” by utilizing Urlacher’s identify and likeness in its promoting and advertising with out asking for his permission.
In current court docket filings, Urlacher’s legal professionals allege that Houston Hair revealed a weblog publish about Urlacher’s hair restoration to advertise its hair restoration enterprise.
“The post was written misleadingly to make an audience believe Mr. Urlacher had an affiliation with, or received his hair restoration treatment from, Defendant Houston Hair,” the authorized submitting mentioned.
Urlacher by no means gave the corporate permission to make use of his identify or likeness, alleges the lawsuit, which was initially filed within the Circuit Court of Cook County in December however moved to the U.S. District Court of the Northern District of Illinois on Friday.
The 2005 NFL Defensive Player of the Year “was damaged economically and non-economically through lost profits, loss of reputation, loss of business, dilution of name” and different damages, in keeping with the lawsuit.
The weblog publish seems to be not on-line, however Urlacher’s legal professionals shared pictures purportedly displaying the publish in court docket filings. The temporary publish, apparently created in 2020, shares the story of Urlacher’s hair transplant in a constructive gentle.
The publish acknowledges Urlacher is a spokesman for RESTORE however doesn’t say what firm accomplished the transplant. The publish additionally shares reward for the “FUE” hair transplant process and features a quote from Dr. Goran Jezic, whom court docket data establish because the proprietor of Houston Hair.
Urlacher is being represented in court docket by Chicago-based Barney & Karamanis, whereas Houston Hair Transplant Center is being represented by San Francisco-based Gordon, Rees, Scully & Mansukhani.
Dates for future proceedings within the lawsuit don’t seem to have been publicly introduced. Jezic, RESTORE Hair, Houston Hair’s attorneys and Urlacher’s attorneys didn’t instantly reply to the Tribune’s request for remark Tuesday.
()
Source: www.bostonherald.com