India was the largest feature phone market in the fourth quarter of 2020, accounting for 38 per cent of global feature phone shipments. Under Transsion Holdings, ITEL was the largest feature phone manufacturer with a global market share of 22 percent. According to research by market researcher Counterpoint, Samsung was the second largest feature phone vendor in India with 18 percent share.
Globally, Samsung was the fourth largest feature phone vendor in the fourth quarter. South Korean had an 8 percent share in the global feature phone market in the October-December period, up from 10 percent a quarter ago. HMD Global, the phone maker, was third with 17 percent market share, while another Transsion. Brand Tecno Mobile was at the fourth position with a 10 per cent share.
Global feature phone shipments In the fourth quarter, shipments of more than 80 million units of phone grew 9 percent quarter-on-quarter, but declined 24 percent compared to a year earlier. When it comes to the smartphone market, Samsung was the second largest seller in the world, with 16 percent market share in the fourth quarter, lagging behind Apple, which had 21 percent market share.
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As seen in the data, Samsung led the smartphone markets in Latin America and the MEA region, but came second in Europe behind North America and Apple.