UP Assembly Election 2022: Mayawati, who has held the reins of the country’s largest state Uttar Pradesh four times, has made a significant change in her election strategy to return to power after ten years. Celebrations are being held to attract youth and women, presence is being increased in social media, apart from party chief Mayawati, other party leaders are also being brought to the fore and an eye is on Ayodhya. Through all this, Mayawati is once again trying to reach the top of the power in UP.
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Changed electoral strategy to return after 10 years
- Mayawati’s party BSP has made a significant change in its election strategy. Party’s National General Secretary and Rajya Sabha MP Satish Chandra Mishra and his family members are working on a changed strategy.
- Last month, Kapil Mishra, son of Satish Chandra Mishra, held meetings under the BSP Yuva Samvad program with the aim of directly connecting the youth to his party. In these meetings, Kapil Mishra counted the achievements of the Mayawati government. In these meetings, representatives called from many districts also put forth their views.
- Mishra’s wife Kalpana is organizing meetings under Prabuddha Mahila Vichar Goshthi and BSP Mahila Sammelan to connect Brahmins and Dalit community women with the party.
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- In Uttar Pradesh, the Dalit and Brahmin communities have about 36 percent of the vote. To connect them with their party, meetings are being organized under the Mishra Dalit-Brahmin alliance formula. BSP has come to power earlier also under this formula. However, this time a new slogan has been prepared – ‘Jai Bhim, Jai Bharat, Jai Parashuram’.
- In the last three years, the BSP has been increasing its presence in social media as well. Party chief Mayawati was active on Twitter from the year 2018 and Satish Chandra Mishra joined it in July 2021 this year. Mishra has started live streaming the meetings of the enlightened class giants on Facebook to connect Brahmins with the party.
- The most important change in the BSP’s electoral strategy was that earlier the party leaders did not interact with the media, now the party has appointed spokespersons. According to BSP spokesperson Faizan Khan, his party is connecting with people from every section of the society. According to Khan, youth are being linked to the party through social media, but the party is also working on the ground.
(Source: Indian Express)
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