CHICAGO (AP) — Newton N. Minow, who as Federal Communications Commission chief within the early Sixties famously proclaimed that community tv was a “vast wasteland,” died Saturday. He was 97.
Minow, who acquired a Presidential Medal of Freedom in 2016, died Saturday at house, surrounded by family members, mentioned his daughter, Nell Minow.
“He wanted to be at home,” she instructed The Associated Press. “He had a good life.”
Though Minow remained within the FCC put up simply two years, he left a everlasting stamp on the broadcasting trade by way of authorities steps to foster satellite tv for pc communications, the passage of a regulation mandating UHF reception on TV units and his outspoken advocacy for high quality in tv.
“My faith is in the belief that this country needs and can support many voices of television — and that the more voices we hear, the better, the richer, the freer we shall be,” Minow as soon as mentioned. “After all, the airways belong to the people.”
Minow was appointed as FCC chief by President John F. Kennedy in early 1961. He had initially come to know the Kennedys within the Nineteen Fifties as an aide to Illinois Gov. Adlai Stevenson, the Democrats’ presidential nominee in 1952 and 1956.
Minow laid down his well-known problem to TV executives on May 9, 1961, in a speech to the National Association of Broadcasters, urging them to take a seat down and watch their station for a full day, “without a book, magazine, newspaper, profit-and-loss sheet or rating book to distract you.”
“I can assure you that you will observe a vast wasteland,” he instructed them. “You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, Western bad men, Western good men, private eyes, gangsters, more violence and cartoons. And, endlessly, commercials — many screaming, cajoling and offending.”
As he spoke, the three networks have been nearly all most viewers had to select from. Pay tv was barely within the strategy planning stage, PBS and “Sesame Street” have been a number of years away, and HBO and area of interest channels reminiscent of Animal Planet have been far sooner or later.
The speech precipitated a sensation. “Vast wasteland” turned a catch phrase. Jimmy Durante opened an NBC particular by saying, “Da next hour will be dedicated to upliftin’ da quality of television. … At least, Newt, we’re tryin’.”
Minow turned the primary authorities official to get a George Foster Peabody award for excellence in broadcasting. The New York Times critic Jack Gould (himself a Peabody winner) wrote, “At long last there is a man in Washington who proposes to champion the interests of the public in TV matters and is not timid about ruffling the industry’s most august feathers. Tonight some broadcasters were trying to find dark explanations for Mr. Minow’s attitude. In this matter the viewer possibly can be a little helpful; Mr. Minow has been watching television.”
CBS President Frank Stanton strongly disagreed, calling Minow’s feedback a “sensationalized and oversimplified approach” that would result in ill-advised reforms “on the ground that any change is a change for the better.”
For the criticism over his speech, Minow mentioned he didn’t help censorship, preferring exhortation and measures to broaden public decisions. But he additionally mentioned a broadcasting license was “an enormous gift” from the federal government that introduced with it a accountability to the general public.
His daughter, Nell Minow, instructed The Associated Press in 2011 that her father beloved tv and wished he would have been remembered for championing the general public curiosity in tv programming, slightly than only a few phrases in his a lot broader speech.
“His No. 1 goal was to give people choice,” she mentioned.
Among the brand new legal guidelines throughout his tenure have been the All-Channel Receiver Act of 1962, that required that TV units decide up UHF in addition to VHF broadcasts, which opened up TV channels numbered above 13 for widespread viewing. Congress additionally handed a invoice that supplied funds for academic tv, and measures to foster communications satellites.
In a September 2006 interview on National Public Radio, Minow recalled telling Kennedy that such satellites have been “more important than sending a man into space. … Communications satellites will send ideas into space, and ideas live longer than people.” On July 10, 1962, Minow was one of many officers making statements on the primary reside trans-Atlantic tv program, an indication of AT&T’s Telstar satellite tv for pc.
Children’s programming was a selected curiosity of Minow, a father of three, who instructed broadcasters the few good kids’s exhibits have been “drowned out in the massive doses of cartoons, violence and more violence. … Search your consciences and see if you cannot offer more to your young beneficiaries whose future you guide so many hours each and every day.”
Minow resigned in May 1963 to turn out to be government vice chairman and normal counsel for Encyclopedia Britannica Inc. in Chicago.
Nell Minow mentioned her father additionally was instrumental in getting presidential debates televised, beginning with Kennedy and Richard N. Nixon, after watching Stevenson battle to make use of the brand new medium throughout his 1956 presidential run.
“Minow was appalled by … the whole charade of having to image-make on television,” mentioned Craig Allen, a mass communications professor at Arizona State University who wrote a 2001 e book about Minow.
In 1965, Minow returned to his regulation observe in Chicago, and later served as board member at PBS, CBS Inc. and the promoting firm Foote Cone & Belding Communications Inc. He was director of the Annenberg Washington Program in Communications Policy Studies of Northwestern University.
He additionally gave Barack Obama a summer time job on the regulation agency, the place the long run president met his spouse, Michelle Robinson. Minow additionally was one in all Obama’s earliest supporters when the then-Illinois senator thought of working for president, Nell Minow mentioned.
Television is one in all our century’s most necessary advances “and yet, as a nation, we pay no attention to it,” Minow mentioned in a 1991 Associated Press interview.
He continued to push for reforms reminiscent of free airtime for political advertisements and extra high quality programming whereas additionally praising advances in variety in U.S. tv.
“In 1961, I worried that my children would not benefit much from television. But in 1991 I worry that my grandchildren will actually be harmed by it,” he mentioned.
Source: www.bostonherald.com”