Ashneer Grover, cofounder and CEO of BharatPe, has become a celebrity on social media. As a judge of the reality show Shark Tank India, people are very fond of his outspoken comments and are sharing many memes and reels on him. Ashneer is also not only enjoying his newfound fame, but he has also started promoting it further and building a new image of himself on social media away from the business world. For this, he is focusing on promoting all the good memes and reels that are made on him, giving interviews to the content creators and his active presence everywhere on social media.
Shark Tank India is the Indian version of an American business reality TV show. Not only is this show being well-liked in India, but many judges of the show including Ashneer have now also got the celebrity status on social media. Ashneer is known for his outspoken comments on Shark Tank India and for being easy-going and has a huge fan following of an audience.
Apart from this, many controversies were also involved in increasing Ashneer’s fan following. Many of Ashneer’s comments on the contestants of the show were seen to be debated on social media, stating that he has no right to discourage the contestants from his comments. However, after every controversy, the number of his fans has increased instead of decreasing.
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Apart from this, Ashneer also remained in the headlines due to controversies related to his firm Bharatpe. Ashneer has currently withdrawn from the day-to-day work of BharatPe and is on a long leave. Meanwhile, BharatPe’s board is conducting a forensic audit of the company, in which several alleged financial irregularities have come to the fore.
However, Ashneer is focusing on his new image regardless of all this. He shares many memes and reels made on him with his account. Along with this, he also promotes those memes, which show his personality in a positive way. Like if someone has made a good meme on their wearing hoodie and bomber jacket, then they share it with their account. Experts say that Ashneer is building a young fanbase through them.
An expert said, “No one can build a brand fast in this age without bringing the young generation along. In earlier times, a founder never made any effort to make himself a public face. Today the competition has increased a lot. Every week a new unicorn company is emerging in the market. Being a celebrity among all this, not only makes you stand out from others in the market, but also gives you more funding opportunities. can help.”
At the same time, another expert said that today’s youth is a generation that has grown up with social media. Most of the time of his day is spent watching all kinds of content on social media. In such a situation, the status of celebrity on social media is a profitable deal for any founder in today’s date.
A social media expert said, “Social media is not only a great tool of communication but also a great tool of marketing. Ashneer Grover understands this. Ashneer is building a new image on social media, which will help him in future. It is going to be of great benefit to his new venture in time.”
Ashneer had given an interview on social media content creator and investor Raj Shamani’s YouTube channel on February 11, which became quite viral. Grover talks about his journey as an entrepreneur in this interview. So far 16 lakh people have seen this interview, about one and a half hours long. Apart from this, many short clips of this interview are also viral on social media.
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