The Force wasn’t with them.
Neither was the money.
It’s not that Walt Disney World in Orlando underestimated the recognition of the Star Wars franchise. Star Wars remains to be ridiculously fashionable amongst all ages. It’s that the Walt Disney Company overestimated what the shopping for public can pay for it.
It was a cool concept to have a themed lodge primarily based across the movie franchise when Star Wars: Galactic Starcruiser debuted final yr. It’s not so cool to cost between $4,800 and $6,000 per cabin for a two-night expertise.
So Disney not too long ago introduced that the lodge would shut down on the finish of September.
From a enterprise standpoint, it makes good sense. Disney spent closely on the attraction and wasn’t getting a return on the funding. Instead of letting it drag on, Disney introduced its closing lower than two years after it opened. It was a wise transfer by returning CEO Bob Iger, who’s within the midst of slicing bills on the park and inside the firm. Star Wars is fashionable, sure, however no person desires to pay that sort of cash to sleep close to Boba Fett.
Now my query is, what replaces that space in Disney World?
Frankly, the Galactic Starcruiser wasn’t paying for itself. Disney ought to simply get again to what it does greatest. The firm has at all times prided itself and has been lauded by others, on with the ability to reap the benefits of the second. Disney miscalculated Star Wars: Galactic Starcruiser however was profitable with one thing like Guardians of the Galaxy.
Supposedly, the firm goes to switch the lodge with an enlargement of Avatar. Hopefully, they received’t cost and arm and a leg for the privileges to expertise it. Disney World already has a high-end lodge; It’s known as the Grand Floridian. Stay there if you wish to journey to the resort and pay high greenback to be pampered the entire time.
Despite its feud with Florida Governor Ron DeSantis and its precipitous drop in income and inventory worth, the Walt Disney Company’s flagship isn’t going wherever. The theme park is staying proper in Orlando. It isn’t going wherever. You don’t up and transfer Cinderella’s Castle on a whim. The firm has confronted issues like this in 50-plus years, simply not so publicized. It will get via its present difficulties.
But the reply just isn’t by driving the again of your clients.
An enlargement of Avatar in that space just isn’t a nasty concept, so long as it’s appropriately priced. No matter what points of interest go into the house occupied by Star Wars: Galactic Starcruiser, Disney has to start out eager about the economics of its patrons. Or else Disney doesn’t have to consider the governor attempting to gradual the expansion of the corporate; that may occur organically.
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Source: www.travelpulse.com”