Americans love visiting Britain. (And actually, what’s to not love?)
American vacationers remained Britain’s single-largest and most beneficial inbound customer market in 2022, in line with new information from Go toBritain.
U.S. guests spent a record-breaking $7.45 billion exploring Britain final yr, serving as a driving pressure within the nation’s post-pandemic tourism business restoration. What’s extra, American spending in Britain final yr amounted to a 42 % enhance over even pre-pandemic spending within the nation.
The simply launched information factors had been gleaned from the International Passenger Survey (IPS) and the Office of National Statistics (ONS). Visitor numbers from the U.S. additionally surpassed pre-pandemic ranges, with the U.Ok. recording some 4.56 million US guests in 2022, which is a 2 % enhance over 2019.

Skyline of London, England. (Photo Credit: SHansche / iStock / Getty Images Plus)
The overwhelming majority of the Americans touring to Britain are doing so for leisure journeys (48 %), whereas 29 % visited to spend time with buddies and kin, and in final place, 13 % of American vacationers had been in Britain for enterprise functions.
Americans are additionally spending extra time within the nation after they go to Britain. The common size of keep for U.S. guests in 2022 was 9 nights. That determine is notable as a result of its one night time longer than the typical globally for guests to Britain. Furthermore, it’s a 38 % enhance over the U.S. common of 6.5 nights per journey in 2019.
Nearly half of U.S. customer nights within the U.Ok. had been spent in London (46 %), with the rest of nights unfold throughout the remainder of England (36 %), Scotland (17 %), Wales (1 %) and Northern Ireland (0.5 %).
Globally, in the meantime, Britain welcomed a complete of 31.2 million inbound guests in 2022, which is a 24 % decline from 2019. Spending from world guests in 2022 additionally amounted to a decline in comparison with pre-pandemic ranges, down 7 % in comparison with 2019 (or 17 % when adjusted for inflation.)
Looking ahead, Go toBritain is projecting that the nation will welcome 35.1 million guests in 2023. That’s nonetheless about 14 % lower than 2019, however is eighteen % greater than 2022.
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Source: www.travelpulse.com”