WHY IT RATES: The essential management adjustments are in preparation for speedy development from the market.—Patrick Clarke, TravelPulse Senior Editor
Scenic Group, the mother or father firm of Scenic Luxury Cruises & Tours and Emerald Cruises, has introduced key government appointments in its USA division in preparation for speedy development anticipated from the market. The strategic organizational adjustments embrace the promotion of Robert Castro to Vice President of Marketing and the appointments of Elizabeth Fettes to Vice President of Sales and Kayla Corbett to Director of Key & Strategic Accounts.
“This is an exciting time of growth for the company as we double our luxury ocean yacht capacity this year with this month’s delivery of Scenic Eclipse II and the upcoming delivery of Emerald Sakara, along with the significant increase in sourcing expected from the USA, South & Central America,” stated Ken Muskat, Managing Director, Scenic Group USA. “With our expanding portfolio of Emerald Cruises’ nine river ships and two luxury ocean yachts and Scenic Luxury Cruises & Tours’ 13 river ships and two ultra-luxury Discovery Yachts, the anticipated increase in brand awareness and demand from the US market will come from aggressive marketing efforts and further penetration into the very important trade distribution to share our distinctive vacation experience. These key appointments further elevate our leadership team putting us in a strong position to achieve these goals.”
Robert Castro joined Scenic Group USA in early 2022 with greater than a decade of cruise expertise having beforehand labored for Carnival Cruise Line, Royal Caribbean International and Silversea Cruises. He additionally labored with main international manufacturers together with HBO and Hard Rock International. In his most up-to-date function of Sr. Director of Marketing, Robert efficiently led the advertising and marketing technique and operations together with model, digital and advertising and marketing companies for the US market and has confirmed his means to now tackle his new function as Scenic Group USA strikes towards an thrilling section of development with a robust deal with storytelling and model differentiation within the fast-growing luxurious river, ocean and expedition cruise phase. Robert will report back to Ken Muskat.
Elizabeth Fettes joins Scenic Group USA following her most up-to-date function as Chief Sales & Marketing Officer for Premier Worldwide Marketing, the place she led the design, growth and supply of turnkey and modern gross sales and advertising and marketing options for a coveted international portfolio of motels within the Caribbean, Latin America and Europe. She additionally brings cruise business expertise from tenures at Royal Caribbean International and Regent Seven Seas Cruises. Elizabeth will oversee USA and Latin American gross sales through the corporate’s commerce distribution community, Sales Support & Trade Partnerships, Charter and MICE enterprise and Groups. Elizabeth will report back to Ken Muskat.
Kayla Corbett will report back to Elizabeth Fettes in her function as Director of Key & Strategic Accounts. Kayla, whose most up-to-date function was as Senior Manager, Key Accounts at Norwegian Cruise Line, started her profession within the cruise business working onboard ships as a Loyalty & Future Cruise Sales Associate and a Port Shopping Consultant. Kayla then got here shoreside the place she has served as a Business Development Manager within the NY and New England area for MSC Cruises; Charters, Incentive & Future Voyage Sales Manager for Virgin Voyages; and Corporate Sales Manager for the Midwest & Latin America areas for Norwegian Cruise Line Holdings. Her profitable observe report of driving gross sales by means of the commerce distribution, constructing robust relationships and dealing for fast-growing manufacturers which can be concurrently constructing model consciousness available in the market, will enable her to contribute tremendously to the long run success of Scenic Group USA.
The firm is at the moment trying to find a Sr. Director of Field Sales to report back to Elizabeth Fettes and an Associate Director of Consumer and Brand Marketing to report back to Robert Castro, strengthening the staff even additional.
Ann Chamberlin, present Vice President of Sales, can be departing the corporate to pursue different private pursuits as will Richard Hickey, present Sr. Director of Key Accounts.
“I’d like to thank Ann Chamberlin and Richard Hickey for their years of contribution and dedication to Scenic Group USA, especially during the COVID pandemic shutdown – the most difficult time the cruise industry has ever experienced,” added Muskat. “Their ongoing support of the trade distribution is greatly appreciated, and I wish them the best of luck in their future endeavors.”
Scenic Group, which incorporates Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours, has grown over its 37-year historical past to incorporate award-winning, river and ocean cruises and handcrafted land journeys that take visitors to lots of the world’s most fascinating locations masking all seven continents. Since 2008, Scenic has set the benchmark for really all-inclusive, five-star river cruises in Europe and Southeast Asia.
In 2019, Scenic launched Scenic Eclipse, The World’s First Discovery Yacht, a 228-guest ultra-luxury ship, and delivered a second yacht of the identical class, Scenic Eclipse II, in April 2023. Emerald Cruises has 9 branded Star-Ships providing river sailings in Europe and on the Mekong. In March 2022, Emerald Azzurra was launched and is the primary yacht beneath the Emerald Cruises model – a 100-guest luxurious yacht that can sail the nice and cozy waters of the Mediterranean, Adriatic, Caribbean and Central America, to be adopted in August 2023 by its sister, Emerald Sakara.
SOURCE: Scenic Group press launch.
Topics From This Article to Explore
Source: www.travelpulse.com”