It’s all concerning the tiles for JetBlue Airways. JetBlue at this time introduced it’s including a brand new loyalty program with an previous identify – TrueBlue.
The firm stated it’s going to make it simpler for patrons to achieve their objectives.
“As JetBlue grows, we maintain our commitment to delivering innovative programs and products that provide our customers with great service and low fares, which is why we are thrilled to launch the new TrueBlue loyalty program,” stated Jayne O’Brien, head of selling and loyalty, JetBlue, in an announcement. “The new TrueBlue comes at the perfect time as we prepare not only to become a bigger JetBlue but a travel partner that brightens all aspects of the journey by offering our customers more choices, perks and ways to earn rewards.”
The airline didn’t make it complicated, utilizing all of its previous model names for its loyalty program, similar to True Blue and Mosaic. Now it’s only a matter of accumulating what the airline calls “tiles.”
“JetBlue is continuing our legacy of disrupting travel for the better with unique, customer-first programs such as the new TrueBlue,” added Christopher Buckner, vp of loyalty and partnerships, JetBlue. “The new TrueBlue redefines what it means to be a loyalty program by offering new and exciting perks to more customers, as well as providing more ways to attain perks and status.”
“We’re excited that our travel sites Paisly.com and JetBlue Vacations are fully integrated into the new TrueBlue so that members can rack up rewards along their journey—when booking flights and beyond,” stated Andres Barry, president, JetBlue Travel Products. “Moving forward, when a customer books a car rental or activity on Paisly, or a flight + cruise or hotel package with JetBlue Vacations, they will earn TrueBlue points towards their next trip and earn tiles to get them closer to one of their next Perks You Pick.”
One tile is awarded for each $100 in qualifying purchases on JetBlue, JetBlue Vacations, Paisly by JetBlue, many JetBlue extras and charges and American Airlines flights. Additionally, one tile is awarded for each $1,000 in eligible spending on all JetBlue bank cards. The extra methods prospects work together with JetBlue, the extra perks they’ll earn.
For the primary time ever, TrueBlue members will have the ability to customise their expertise with Perks You Pick from a brand new menu of rewards after reaching solely 10 tiles. For each 10 tiles TrueBlue members earn (till reaching Mosaic standing at 50 tiles), they’ll select a brand new perk.
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Source: www.travelpulse.com”