Club Med introduced a brand new modernized model identification that gives a extra premium, family-friendly and eco-conscious expertise.
The resort firm’s new model identification affords a singular differentiation out there, highlighted by a brand new marketing campaign, dubbed “That’s L’Esprit Libre.” Club Med can also be enhancing all client communication touchpoints with refreshed logos, iconography and
colour palettes.
The modifications might be seen from its web site and emails to the ‘My Club Med’ app and in-resort signage to mirror its new identification each within the resorts and outdoors. The model has additionally developed into extra upscale properties with its current Exclusive Collection
portfolio launch.
“Our new brand positioning takes inspiration from our long-standing 73-year history and iconic advertising campaigns, reinforcing our pioneering essence as well as our forthcoming journey with simplicity, modernized luxury and playfulness,” Kevin Armstrong,
Senior Director of Brand & Communications for Club Med North America and the Caribbean, mentioned.
Club Med additionally put vital concentrate on sustainability efforts devoted to accountable tourism, together with eliminating single-use plastics, vitality administration and cultural preservation.
Over the following two years, the resort model will prioritize native sourcing, fight meals waste, create the Club Med RecycleWear assortment, fund turtle safety packages and develop its “Happy to Care” program.
“Throughout our 73-year history, we’ve watched our brand redefine the all-inclusive concept and evolve into a product that prioritizes simple luxuries that are ultimately the most meaningful for travelers,” Club Med North America and the Caribbean President
and CEO Carolyne Doyon mentioned.
“Therefore, we discover it vital to look again on our roots and pay homage to what has made Club Med what it’s as we speak: delivering distinctive experiences in fascinating areas with moments of togetherness, personalization, and alternatives to create life
lengthy reminiscences to make sure our friends benefit from the feeling of being utterly carefree,” Doyon continued. “That’s L’Esprit Libre.”
The firm operates almost 70 all-inclusive resorts all over the world, with a mean of 3-5 new resort openings or renovations per 12 months. To speed up progress, Club Med is prioritizing increasing its Exclusive Collection portfolio by opening extra properties
and areas inside its four-star resorts.
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Source: www.travelpulse.com”