Apart from grocery, clothes, wallets, bags etc. will also be available on Mukesh Ambani’s e-commerce venture Geomart. Fashion segment has been added to Geomart, expanding the category. Now the clothes and other fashion products of limited brands of men, women, children, baby and other fashion products can be purchased from Geomart web portal and app.
About three months ago, at the 43rd annual general meeting of Reliance Industries, Chairman Mukesh Ambani announced that by expanding the category of Geomart, it will be added to electronics, fashion, pharmaceutical and healthcare verticals. Geomart fulfills orders through Reliance Retail, the company’s retail business subsidiary.
30-day return policy
Reliance Retail is a manufacturer and marketer of fashion products listed on the Geomart app and website. A 30-day return policy is applicable on the purchase of fashion products. Also, his ‘Country of Origin’ is also present on the products. JioMart is currently competing against BigBasket, Growers, Amazon Pantry, Flipkart Supermart in the digital grocery shopping ecosystem. Now, being the fashion category add on this e-commerce platform, the competition will increase for other e-commerce companies like Amazon, Flipkart.
Subscription service also added in the grocery segment
According to the Geomart portal and app, JioMart has also added subscription service in its grocery segment for everyday necessities like milk, bread, fruits etc. However, it is currently limited to Chennai and Bangalore. Customers can choose the frequency of delivery daily, on alternate days, once a week or once a month. This subscription service of Geomart will compete with BigBasket’s BBDaily, MilkBasket, Swiggy’s Super Daily etc.
Electronics may be the next category
The company can list the next category of electronics items on Geomart. The reason for this is that on Amazon and Flipkart etc., major categories include fashion and electronics. With the coming of these two categories, Geomart will get more strength to compete.
Story By: Sandeep Soni
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