The value of this sponsorship deal is not known. Crypto.com said in a press release that users will also get the chance to watch matches from this tournament and win special merchandise. Kay Madati, FIFA’s Chief Commercial Officer, said, “Crypto.com has already demonstrated its commitment to supporting top-class teams and big events, and FIFA’s global platform for football is enormous. We are delighted to be associated with the FIFA World Cup in Qatar as a sponsor. This will help take the game forward at the global level.”
Crypto.com has previously been involved with sports events and deals in some countries. Last year it signed a 10-year sponsorship agreement with Ultimate Fighting Championship (UFC) for approximately $175 million. It also has a sponsorship deal with Formula 1 for its Sprint series of around $100 million. It has also acquired the rights to rebrand the Los Angeles Staples Center as Crypto.com Arena.
Kris Marszalek, Co-Founder and CEO of the exchange, said, “We are very excited to be the sponsor of the FIFA World Cap, one of the most prestigious tournaments in the world. This will increase the awareness of Crypto.com around the world. With FIFA Through our partnership, we will continue to use our platform in innovative ways that will enable the exchange to contribute to great sports events and enhance the audience experience.” Trading in cryptocurrencies has increased in recent years and due to this the firms belonging to this segment are also increasing their business. These firms have also increased spending on marketing and branding.
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