Conagra Brands, which manufactures Slim Jim products, has applied for a trademark associated with the Metaverse. US Trademark Attorney Josh Gerben has given information about this on Twitter. “Downloadable virtual goods. These will include digital collectibles using blockchain-based software technology and smart contracts,” said the filing by Conagra Brands. The company has created an online community for digital assets, NFTs and the metaverse. This is not the first time that the brand has associated itself with the crypto segment. Last year it posted Dogecoin memes during Adweek’s March Madness themed brand competition.
After this, Slim Jim introduced itself as Meata on Twitter, in line with Facebook’s rebranding as Meta. In recent times, several food brands have applied for trademarks associated with Metaverse. McDonald’s filed a trademark application last month.
McDonald’s plans to launch a virtual restaurant that will include real and virtual goods. It will also have home delivery food items. A similar trademark has been submitted by bakery and cafe chain Panera Bread for its foray into the metaworks. JP Morgan, one of the global banks, has launched a lounge in the blockchain-based virtual world ‘Decentraland’. By doing so it has become the first major bank in the metaverse. JPMorgan has also released a paper. It explains how businesses can find opportunities in the metaverse. JP Morgan’s Onyx Lounge- ‘Metajuku’ resides in the mall. It is a virtual version of Tokyo’s Harajuku Shopping District.<!–
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