ZestMoney has launched its first gamified advert movie as part of its model marketing campaign #GameNeverOver. Through this marketing campaign, the corporate goals to drive consciousness amongst customers that with their pay in three choices, the procuring sport is rarely over. Furthermore, ZestMoney introduces its mascot, ZeeGee (The ZestMoney energy lady), who tries to drive residence the purpose that having one thing nice is not any barrier for not having one thing even higher. The marketing campaign is dwell throughout the platform’s digital and social media channels.
The movie hinges on the human perception that everyone aspires for one thing higher and sensible monetary choices make life simpler, Lizzie Chapman, CEO and co-founder, ZestMoney, mentioned. “We have always believed, and witnessed first-hand in our six years of powering BNPL in India, that BNPL/EMIs makes for a smart financial tool in one’s journey to financial freedom as it helps conveniently split the costs at no additional or hidden costs. Our new brand campaign is aimed at conveying precisely the same– that the Game is Never Over as customers can smartly plan their finances using ZestMoney which offers a swift, 100% digital and transparent, low-cost and flexible shopping experience across our wide omnichannel merchant network of over 85,000 stores. As the category is poised for massive growth, we as a responsible lender will continue to offer innovative and the best products to our customers that combine the convenience of payments with the benefits of pay-later,” she added.
The marketing campaign has been conceptualised and executed in-house by ZestMoney’s advertising and marketing head Aishvarya Murali and inventive lead Vjay Joseph. The movie exhibits ZeeGee who’s looking for a trendy set of headphones, and encounters traps and obstacles in her pursuit of chasing them. She dodges the obstacles ready to devour her, makes use of the arsenal powered by ZestMoney to slice off the invoice into three elements at zero p.c curiosity and will get her palms on the headphones. And as we predict the sport is over, she restarts her run, eyeing the sneakers she desires as a result of with ZestMoney it’s #GameNeverOver.
The newest part of the model marketing campaign shall be a strategic 360-degree effort with digital, OTT (over-the-top) platforms, OOH (out-of-home), offline, print and the corporate will unveil extra initiatives below the identical within the coming months. “This is a game-changing campaign for ZestMoney as we continue to build a consumer-obsessed brand. Mascots have been taking brands closer to consumers for many years, establishing a strong connection and going beyond the transactional nature of the relationship. We created ZeeGee to convey that having something great is no excuse for not aspiring for something even better and that ZestMoney is there to make that pursuit easier and breezier with our flagship and best-in-the-market products. Our latest ad films will leave everybody nostalgic as all of us may have played similar games at some point in our lives. While we continue to fuel the aspirations of India, transparency, convenience and our consumer obsession will remain the core of our brand,” Aishvarya Murali, advertising and marketing head, ZestMoney, acknowledged.
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Source: www.financialexpress.com”