China’s big tech company Xiaomi has sold 50 lakh smartphones in the first phase of the festival sale. This is 15-20 percent more than the previous year. With this, the company has also introduced the ‘Mi Smart Upgrade’ program to upgrade the old Xiaomi customers from the new phones. The company said in a statement on Thursday that under the ‘Mi Smart Upgrade’ program, old customers of Xiaomi will get up to 70 percent value of their old phones by purchasing new Redmi and Mi phones. The company’s competition in the domestic smartphone market is with brands like Samsung, Vivo, Realme and Oppo.
Platforms on other e-commerce companies also rise
Muralikrishnan B., Chief Operating Officer of Xiaomi India Said that during the festive sale of the first phase which started in mid-October, the company’s smartphone sales increased. This increase was seen on the platform of its own e-commerce platform as well as other e-commerce companies. He made it clear that he had introduced a new series of all his products two or three months ago. He told that he was already ready for the festive season this year, it generated more interest among the customers. It also allowed them to supply sufficient quantity in the market.
He said that during the first festive sale during Navratri, the company has sold 50 lakh smartphones. This is 15 to 20 percent more than the same period last year. The company expects sales to increase further during Diwali purchases. Muralikrishnan further said that he has seen many first time smartphone customers, there is also an eagerness among customers to upgrade to mid premium and premium range. The contribution from orders from the metro and big cities on Mi.com has also increased.
Programs available at authorized retail outlets
Speaking about his latest ‘Mi Smart Upgrade’ program, Muralikrishnan said that technology is changing at a very fast pace in the field of smartphones, whether it is related to the camera, battery or display and refresh cycle of the phone. He explained that the value of the phone falls directly after purchasing the device. And Xiaomi India understands the challenge of low resale value of smartphones and this offer has been brought with them.
Xiaomi will offer this program through authorized retail outlets (eg Mi Stores, Mi Home and Mi Preferred Partner). Customers can buy these buyback options from Rs 399 (devices like Redmi 9 Prime) to Rs 1,999 (premium smartphones like Mi 10).